Dr. Joe Hoyle, Associate Professor of Accounting in the E. Claiborne Robins School of Business, discusses Introduction to Financial Accounting, a unique online textbook that incorporates many different learning and media techniques. By offering introductory videos, embedded multiple-choice questions and real-life interviews with an investment manager, Hoyle and his co-author include something for every student. The book will be published by Flat World Knowledge in early 2010.